Facebook Home. Are They Shooting Themselves In The Foot?

Facebook Home. Are They Shooting Themselves In The Foot?

For the past few hours, the majority of my social media feeds and the headlines in the major media I follow have been overflowing with the word Facebook, so I thought of jumping on the bandwagon and ranting a little bit about the something called “Home”. No worries, it will become slightly clearer a few … Continue reading »

Product Placement – How Far Would We Go?

Product Placement – How Far Would We Go?

I’ve been rushing through a few marketing books I found online (all of them published after 2010) and I noticed that the authors strongly emphasize on the fact that marketing a product/service is nothing compared to marketing an experience. I mean I get it. We don’t live in the beginning of the 20th century, where … Continue reading »